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Who is Rogue Fitness?

Rogue originally started in 2007 in Toledo, Ohio, by Bill Henniger when he had difficulty finding the necessary equipment for his new gym, a CrossFit affiliate. He set up an e-commerce one-stop site roguefitness.com, with the intention of selling all the equipment necessary for a CrossFit gym.

What does Rogue Fitness stand for?

Rogue Fitness (legally named Coulter Ventures, LLC, often branded and referred to as Rogue) is an American manufacturer and distributor of gym equipment based in Columbus, Ohio.

Does Rogue sell CrossFit equipment?

Initially, Rogue only sold other manufacturers' equipment through its website, but there were still issues with customers having to deal with multiple manufacturers and their own shipping fees and schedules, as well as equipment not entirely suitable for CrossFit.

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